Press Release
The Campaign.
Through the spring of 2023, TeaLatte Bar, a coffee and bubble tea business, will launch a transmedia marketing campaign to promote the company to new customers of all ages in the Dallas- Fort Worth area through the use of social media, a dedicated website, and an augmented reality filter. The Live Life Deliciously campaign aims to deliver a nostalgic story about Ivy, who seeks to find what will make her bubble tea healthier.
TeaLatte Bar wanted to create a unique campaign that highlighted the importance of using healthy ingredients in drinks. The campaign was created with students in mind, and we hope to provide a fun experience that students can participate in as they follow the story. The campaign consists of a poster, video, and augmented reality filter to help viewers feel fully immersed. In addition, viewers are also able to follow TeaLatte Bar's social media to see what happens next in the story.
The Story.
One day, a young garden fairy named Ivy comes across a customer who is asking whether the bubble tea drinks at the cafe are healthy. She decides to wander around her garden to see what ingredients could make the drinks even healthier. At last, Ivy discovers a mysterious bottle behind a flower bed, where she realizes the secret ingredient may be hidden in.
About TeaLatte Bar.
Established in 2014, TeaLatte Bar is the first to bring freshly brewed tea and organic coffee to the DFW area for those to fully enjoy. The shop offers a variety of healthy options and has expanded throughout DFW to further grow its coffee and tea market in unique ways.
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